The logo for Psychophysiology Laboratory has been designed keeping in mind the nature, function and the visual style. The logo depicts a brain seen from the top view with its convolutions and folds that are seen on the surface of the brain.
It is an almost symmetrical design with deliberately incorporated cuts and breaks within each side of the vertical axis. The outer rung of the logo actually encases the letters of the word ‘psychophysiology’ that are actually vertically reflected/mirrored ambigram alphabets. The logo stays as is when it is flipped vertically. The letters serve dual purpose and have different symbolism as they are reflected, e.g., ‘p’ on the left becomes ’y’ on the right, when reflected. The letters, p, s, y, c, h, o, p and h are present on the left half of the logo from bottom to the top and similarly, when the left half is mirrored about a vertical axis, the same letters form the letters, y, s, I, o, l, o, g, y from top to bottom. So, ‘p-s-y-c-h-o-p-h-y-s-i-o-l-o-g-y’ can be read in a complete circle starting from the bottom left up to the top centre and from there to the bottom right. There is also symbolism of ‘IIT-B’ present in the centre of the logo in lowercase. The lines within the logo are tactfully are lighter or darker with breaks and tittles incorporated for the ’I’s’. This denotes two contrasting functions that the left and the right side of our brain carry out.
Psychophysiology Laboratory at IIT-Bombay intended to redesign its logo with something relevant yet abstract and easy to reproduce for various purposes.
Psychophysiology is the study of the relationship between physiological and psychological phenomena, the way in which the mind and body interact.
The laboratory hosts research in various psychological studies in the areas of Dyslexia, Autism, Depression, ADHD and many other conditions and disorders. The EEG brain wave equipment is very frequently used for studies.
Points to be taken into consideration when designing –
1.The logo is to be designed in Black (single colour) and should be able to be used in white as well, but all in single colour.
2.Should be easily reproducible. 3.Should be abstract in nature but have logic backing it.
4.Can have some symbolism of brain/brain signals/ brain waves/psychophysiological elements in it.
5.Has to be used on official letterhead, stationery, visiting card, books, lab signage, lab door etc.
Chaitanya Caterers is a catering company since 1992 and has been delivering quality services and unique signature dishes for any celebratory events.
Starting from the Logo Design, Business Card Design, I moved on to the Dish Labels, Counter Stands, Dish Cards and brochures for the same.
The Counter Stands have a metal sleeve and a permanent acrylic board where Chaitanya Caterers can replace the Counter Menu on an A4 sheet and paste it there for every event. It is the same concept with the Dish Labels, the individual dish labels can be stuck on the space provided on the acrylic sheet.