ALL UP ON YOU - COVER ART

The Fortune and Julia Nem's latest song, ‘Lost’, with lyrics penned by The Earflower Experiment, has been released on all major streaming platforms (like Spotify, apple music, Jio Saavn, etc.) and the music video has been released on YouTube on 19th March 2021, created by Aishwarya Mankar (The Tiny ARTitect) and Kiran Venugopalan. It has been added to Spotify’s official ‘New Music Friday India’ playlist. This song is about lost love, lost memories and also about finding yourself after losing yourself to another person after things don’t work out. 

It has been featured on Rolling Stone India, The Indian Music Diaries, The Score Magazine and more such prestigious platforms. Especially for the art and animation, it has been featured on Art South Asian, The Hard Copy too. 

Kiran and I got nominated for two Ann Awards by Animation Xpress for our work on 'Lost' by The Fotune and Julia Nem!
Best Animated Music Video - Digital/OTT Award

Best Animated Music Video - Special 

Read the full list here.

The Animated video - The video translates the essence of the song into a visual format set in a nuanced muted yet alluring colour palette. Through the video, we are introduced to the struggles of the female protagonist as she tries to cope with the pain of heartbreak and losing out on a loved one. We are taken on a soulful ride throughout the video, where she is seen reminiscing the times spent with her loved one and her forlorn wishes to go back in time into these frozen heart-warming memories while she's still processing her heartbreak.

The animation style also captures this with the use of limited animation, by animating it on 2s along with the use of layered textures and translating the hand-drawn aesthetic of the visuals onto the motion form, in sync with the music.

To have a look at this case study in detail, visit my Behance.